Kensinger Jones Papers, 1934-2001 and undated

ArchivalResource

Kensinger Jones Papers, 1934-2001 and undated

Kensinger Jones Papers, 1934-2001 and undated

http://library.duke.edu/rubenstein/findingaids/joneskensinger/

Advertising executive, 1950s-1980s. The collection documents Jones's primary career as an executive for several major advertising agencies, including Leo Burnett Company, Campbell-Ewald Company, D.P. Brother and Company, Wilding Advertising, and William R.Biggs/Gilmore Associates; and his second career as a professor of advertising at Michigan State University. Materials consist primarily of correspondence, memoranda, notes, reports, scripts, and audiovisual (including videocassettes) materials that document the development of print, radio, and television advertising campaigns for a wide variety of clients. The history and management of advertising companies in Chicago and Detroit, in Australia, and in Singapore is also represented. Major clients and campaigns documented include Chevrolet, the Florida Citrus Commission, General Motors Corporation, and Oldsmobile.

37 Linear Feet; 22,500 Items

eng,

David M. Rubenstein Rare Book & Manuscript Library